Mirmar

Mirmar: The Label of Power

In the heart of Spain’s industrial landscape, a family-owned self-adhesive label manufacturing company fights to survive against ruthless corporate takeovers, technological upheaval, and hidden conspiracies threatening their legacy and the future of the industry.

Mirmar S.A., a small but reputable manufacturer of self-adhesive labels and paper rolls, has been a pillar of its community in Valencia for over three decades. The company prides itself on quality, sustainability, and tradition, producing millions of labels used worldwide—from food packaging to parking meters.

Elena García, the driven CEO, recently took the reins after her father’s sudden retirement. Facing mounting pressure from global competitors and an aggressive multinational conglomerate eager to swallow Mirmar, she must navigate market challenges and internal family conflicts, uncovering secrets buried deep within the company’s history.

Elena pushes for innovative technology upgrades supported by government grants, while sabotage and corporate espionage threaten to unravel their efforts. Her younger brother Diego, who handles operations, wrestles with loyalty to the family legacy versus his desire for quick profit.

The story interweaves intense boardroom battles, high-stakes industrial sabotage, and personal drama, exploring tradition versus innovation, sustainability in business, and the cost of progress.

Elena García is a resilient CEO determined to modernize Mirmar while preserving its values. Diego García is her pragmatic brother whose ambition causes tension with Elena. Javier Ortega, a charismatic but ruthless executive from the multinational corporation, seeks to acquire Mirmar. María Santos, a veteran factory worker, uncovers hints of sabotage and fights to protect workers’ future. Luis Romero, a government official, balances bureaucratic red tape with genuine support for local industry.

The film blends corporate intrigue with human stories, spotlighting the industrial manufacturing world. It captures machinery’s tactile texture, the tension of competitive business, and emotional ties binding a family and their company.

Themes include clash between tradition and modernization, environmental responsibility versus industrial growth, globalization’s impact on local businesses, family loyalty and betrayal.

Mirmar: The Label of Power reveals the drama behind everyday objects—how something as simple as a label can represent identity, sustainability, and survival in a cutthroat global economy.